Objective & Description

Create a logo and design system that is dynamic, hard-hitting, methodical, and approachable while emphasizing the idea of ownership. Known was founded by friends, mentees, and mentors who came together with a singular goal: to build things that last and serve as vehicles for multigenerational prosperity. In doing so they set out to reimagine a financial system that understands that humans are not capital, people are not disposable, and jobs are not statistics.